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Hello, I'm Yuan

As a Senior Product Designer, I craft scalable, intuitive digital experiences guided by psychology, anthropology, and a deep curiosity about human behaviours.

I am especially passionate about healthcare and ageing tech, and find the most fulfilling projects to be those that create direct social impact where the connection between product and human feels the most empowering.

Combining both hands-on craft with strategic leadership, I bring cultural awareness and an inclusive approach to every design challenge and team collaboration.

Summary

With over 9 years of experience in the tech industry, including FinTech, GovTech, gaming, VR/AR, consultancy, IoT, and SaaS, I specialise in designing for web, mobile apps, and Design Systems for highly regulated environments, driving intuitive, scalable, and accessible digital experiences that foster thoughtful innovation and resonate with and empower users.

Empirical Methods

I bring my expertise in anthropology and psychology to delve into user needs through data-driven, empathetic methodologies. My academic background in scientific disciplines deeply informs my user-centred, collaborative approach.

Key Achievements

I have had the privilege to collaborate with some crucial brands such as Apple, PwC, AWS, Nike, Adidas, and Ford, and delivered multiple projects with the Cabinet Office, various UK government departments, and EU entities, transforming public services.

PORTFOLIO

User Research for VR Design

Pioneered VR usability testing to overcome internal resistance, aligning design, engineering, and product strategy through evidence-based insights.

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B2G Design in GovTech

Led UX for a digital marketplace, connecting government buyers with private tech suppliers. Delivered an MVP in 3 months through rapid iteration and user research.

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Transform UX & Ways of Working in iGaming

Led a rapid discovery for in-game navigation, delivering validated mobile improvements while unifying workflows and initiating a design system.

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Cross-Platform Cloud Storage

Designed OS-specific experiences while maintaining a unified design language across iOS, Android, macOS, and Windows platforms.

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Design System

Worked on a wide range of design system projects, from building from stretch, evolving existing one, working within a well-established one, to offering consultancy advice. 

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Portfolio
Work Experience

WORK EXPERIENCE

May 2024 - Present

Senior Product Designer

Lantern.ai

Lantern is a pioneering UK FinTech startup in private equity, creating cutting-edge tools for tracking investments, unlocking data insights, and accelerating strategic decision-making. I lead end-to-end design processes to enhance existing design system and build web tools which integrate disparate data sources into a unified, real-time system through automated workflows, AI-driven insights, data visualisation, and dashboards to unlock investment strategy.

#FinTech   #AI   #SaaS   #Product Design   #Web Design   #Design System   #Accessibility   #User Research

January 2022 - September 2023

Senior UX Designer

PUBLIC

PUBLIC is a UK consultancy, transforming public services in the areas of healthcare, climate, defence, and cybersecurity. I worked closely with clients from the Cabinet Office, UK government, and EU entities, and achieved exceptional, diverse project delivery in critical areas of defence, procurement, healthcare, data storage, and regulation.

#GovTech   #Consultancy   #UX/UI Design   #Design System   #User Research   #Web Design   #GDS Framework

August 2021 - December 2021

UX Researcher

Gravity Sketch

Gravity Sketch is a UK start-up that creates 3D design platforms and modelling software on VR(virtual reality) headsets and non-VR devices. I employed diverse research methodologies to drive feature priorities and engaged deeply with the vibrant user communities of Nike, Adidas, and Ford, dedicating myself to crafting custom-tailored products and harmonious user experiences driven by the insights and needs of users.

 

 

#3D Design Tool   #Virtual Reality(VR)   #Metaverse   #User Research   #VR Design

August 2018 - June 2021

UX Designer

Gamesys

Gamesys is the leading gaming software developer, operating in the UK, USA, Sweden, Spain and Japan. I optimised the gaming experience, website, and mobile apps through design iterations and proactive research activities, leading to higher player satisfaction, enhanced retention rates, and significant revenue growth across markets on a global scale. I also worked on design system to build a cohesive, reusable component library, elevating the design maturity within the organisation.

#Gaming   #UX Design   #User Research   #Design System   #Mobile App Design  #Web Design

December 2016 - March 2018

UX/UI Designer

Promise Technology

I led UX/UI design and user research for the private cloud storage software - iOS, Android, macOS, and Windows App. Harnessing insights from our client, Apple, I synthesised feedback to guide priority and collaborated with developers to identify constraints and shape a feasible design scope.

#Internet of Things(IoT)   #Cloud Storage   #UX/UI Design   #User Research   #iOS  #Android  #MacOS  #Windows

EDUCATION

Education

2013 - 2014

Social and Cultural Anthropology

University College London (UCL)

London

2009 - 2013

Psychology

National Chengchi University

Taipei

About Me

ABOUT ME

Proactive Collaboration
& Open Communication 

I like to collaborate with people and dedicate to foster a work environment of inclusivity, empathy, and openness, believing that brings out the best in all of us.

I also consider good UX is also to create exceptional UX for my teammates, stakeholders, and clients. Therefore, I greatly value open communications and devote myself to identifying the business and technical needs at the same level as users’ needs. One of these amazing satisfactions I gained is the connections forged with my teammates and stakeholders during our collaboration, in which we build impactful products, and share mindfulness together.

What I can offer

01

UX/UI Design

  • Wireframing/ User Flow

  • Information Architecture

  • Interactive Prototyping

  • UI Design

  • Usability and Accessibility

  • Design System

03

User Research

  • UX Audit/ Heuristic Evaluation

  • Competitive Research

  • Usability Test

  • User Interview

  • Questionnaire

  • Persona

  • Journey Map

02

Product Design

  • Mobile App Design (iOS and Android)

  • Desktop App Design (MacOS and Windows PC)

  • Responsive Web Design

  • Vision Pro Design

04

Strategy & Culture

  • Design Strategy

  • Workshop

  • Presentation

  • Communication

  • Develop Culture & Others

  • Leadership

My Passions

I am deeply passionate about healthcare, aging technology, elderly welfare, VR/AR/MR, energy, wearable devices, and travel. My commitment to these areas is rooted in a desire to enhance the well-being of individuals, particularly the elderly, through the application of cutting-edge technologies. I aim to make a meaningful impact on lives and contribute to the creation of a better, more inclusive future.

© 2025 by YL
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