Hello, I'm Yuan

PUBLIC is a UK consultancy, transforming public services in the area of healthcare, climate & cyber security. I worked closely with clients from the UK government & EU entities, and achieved exceptional and diverse project delivery in critical areas of defence, procurement, healthcare, data storage & regulation.

Gravity Sketch is a UK start-up that creates 3D design platforms and modelling software on VR(virtual reality) headsets and non-VR devices. I employed diverse research methodologies to drive feature priorities and engaged deeply with the vibrant user communities of Nike, Adidas, and Ford, dedicating to crafting custom-tailored products and harmonious user experiences driven by the insights and needs of users.

Gamesys is the leading gaming software developer in the UK, USA, Sweden, Spain and Japan. I elevated player experience by optimising gaming experience, website and mobile app through design iterations and proactive research activities, leading to higher player satisfaction, enhanced retention rates, and significant revenue growth across markets on a global scale. I also worked on design system to build cohesive reusable component library and elevate the design maturity within the organisation.

I led UX/UI design and user research for the private cloud storage software - iOS, Android, MacOS, and Windows App. Harnessing insights from our client, Apple, I synthesised feedback to guide priority, and collaborated with developers to identify constraints, and shape a feasible design scope.