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Hello, I'm Yuan

As a Senior IC Product Designer with 9+ years of experience, I craft scalable, intuitive, and accessible digital experiences guided by psychology, anthropology, and curiosity about human behaviours.

I am particularly drawn to ageing tech and socially impactful products where the connections between human and technology feels meaningful and empowering.

Combining hands-on execution with strategic leadership, I bring an inclusive and thoughtful approach to every design challenge and collaboration.

Summary

Working across FinTech, GovTech, B2B SaaS, healthcare, and IoT, I specialise in designing web, mobile, and Design System solutions for highly regulated environments and complex workflows. My work spans discovery, strategy, and delivery, helping teams define direction and scale products effectively.

AI Adoption

My role has expanded to guide how AI is applied in the design process, ensuring quality, enabling effective collaboration, and aligning human insight with stakeholders where technology alone cannot replace. I use AI to accelerate research synthesis, validate design directions, and help shape AI-enabled products. I’m motivated by adopting AI thoughtfully while continuing to craft high-quality design.

Research-led Strategy

With an academic background in anthropology and psychology, I use research-driven and empathetic methods to unveil user behaviours and needs. This foundation informs my collaborative, user-centred approach to product strategy and design decisions.

Key Achievements

I have collaborated with organisations including Apple, PwC, AWS, Nike, and Ford, and delivered client projects for the Cabinet Office, the NHS, UK government departments, and EU institutions, contributing to large-scale digital and public service transformation.

Leadership

Committed to supporting team growth and raising design quality, I see honest, constructive feedback as essential to build trust, maintain standards, and keep teams aligned. Alongside mentorship, I've introduced frameworks and practices that support progression and accountability across the organisation. I also care about establishing process that enhance collaboration efficiency as complexity grows.

PORTFOLIO

Drive Product Decisions Through VR User Research​

Introduced usability testing for VR products to align design, engineering, and product strategy, using evidence-based research to support adoption of emerging technology in an exploratory space.

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Design a Regulated Digital Marketplace in GovTech​

Led end-to-end UX for a government procurement platform connecting public buyers with private suppliers. Delivered an MVP in 3 months through rapid iteration, user research and close collaboration within strict regulatory constraints. ​

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Scale UX and Design System for Multi-Brand Platforms​​

Led discovery, rapid testing, design iteration, and design system adoption across the global multi-market products, improving mobile engagement while improving more efficient ways of working across global teams.

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Design Cross-Platform Apps for Cloud Products

Designed consistent yet OS-specific experiences across iOS, Android, macOS, and Windows, balancing platform guidelines, technical constraints and usability in a complex multi-device ecosystem.​​​

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Design System for Regulated and Scalable Products​

Contributed to 3 design systems to improve consistency, accessibility, and delivery efficiency across teams, supporting complex products used in regulated and high-stakes environments.​

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UI Design and Visual Craft Highlights​​

Selected work showcasing modern UI, and accessible visual design across my recent projects and side projects, demonstrating my ability to deliver polished, production-ready interfaces alongside more complex system and workflow design.

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Portfolio
Work Experience

WORK EXPERIENCE

May 2024 - Present

Senior Product Designer

Lantern.ai

Lantern.ai is a pioneering UK FinTech startup in private market, creating B2B SaaS tools for tracking investments, unlocking data insights, and accelerating strategic decision-making. I lead end-to-end design to drive consistent design system adoption used by 4 product areas and build web tools which integrate disparate data sources into a unified, real-time system through automated workflows, AI-driven insights, data visualisation, and dashboards to unlock investment strategy. My work spans hands-on execution and strategy works to inform product directions and raise UX quality through user research frameworks, design systems, and mentorship.

#FinTech   #AI   #SaaS   #Product Design   #Web Design   #Design System   #User Research  #Accessibility  #Regulated System

January 2022 - September 2023

Senior UX Designer

PUBLIC

PUBLIC is a UK GovTech consultancy, transforming public services in the areas of healthcare, climate, defence, and cybersecurity. I led multiple Greenfield and transformative projects, closely working with clients from the Cabinet Office, NHS, UK government, and EU entities, achieving exceptional, accessible outcome in complex operational context and strict regulatory requirements. Besides driving strategic design systems adoption for client projects, I also contributed to the growth of teams and design maturity via introducing resourcing system, design practices and skills frameworks.

#GovTech   #Consultancy   #UX/UI Design   #Design System   #User Research   #Accessibility   #GDS Framework  #Regulation

August 2021 - December 2021

UX Researcher

Gravity Sketch

Gravity Sketch is a UK start-up that creates 3D design platforms and modelling software on VR (virtual reality) headsets and non-VR devices. I led cross-platform research through diverse research methodologies to help teams understand user needs to drive product recommendations. Through engaging deeply with the vibrant user communities of Nike, Adidas, and Ford, I worked to improve new technology adoption in the exploratory, early-stage phases.

 

 

#3D Design Tool   #Virtual Reality (VR)   #Metaverse   #User Research   #VR Design

August 2018 - June 2021

UX Designer

Gamesys

Gamesys is the leading gaming software developer, operating in the UK, USA, Sweden, Spain and Japan. I optimised the UX across the multi-market platforms and gaming experience through design iterations and proactive research activities, leading to higher player satisfaction, enhanced retention rates, and significant revenue growth across markets on a global scale. Building a design system from scratch, I supported to drive branding consistency, localisation, regional regulations, tech limitations, and better ways of working, collaborating closely with the global teams.

#Gaming   #Global Platforms   #Multi-Market Products   #UX Design   #User Research   #Design System   #Mobile App Design  #Web Design

December 2016 - March 2018

UX/UI Designer

Promise Technology

I led UX/UI design and user research for the private cloud storage software across iOS, Android, macOS, and Windows App to create intuitive UX meeting OS-specific constraints. Harnessing insights from our client, Apple, I synthesised feedback to guide priority and collaborated with firmware, frontend, backend, and manufacturer to identify constraints and shape a feasible design scope.

#Internet of Things (IoT)   #Cloud Storage   #UX/UI Design   #User Research   #iOS  #Android  #MacOS  #Windows

EDUCATION

Education

2013 - 2014

Social and Cultural Anthropology

University College London (UCL)

London, United Kingdom

2009 - 2013

Psychology

National Chengchi University

Taipei, Taiwan

About Me

ABOUT ME

Proactive Collaboration
& Open Communication 

I like to collaborate with people and dedicate to foster a work environment of inclusivity, empathy, and openness, believing that brings out the best in all of us.

I also consider good UX is to create exceptional UX for my teammates, stakeholders, and clients. Therefore, I greatly value transparent communication, constructive feedback, and focus on identifying the business and technical needs, communicating trade-offs, and aligning goals at the same level as users’. One of these amazing satisfactions I gained is the connections forged with my teammates and stakeholders during our collaboration, in which we build trust, impactful products, and share mindfulness together.

What I can offer

01

UX/UI Design

  • Wireframing/ User Flow

  • Information Architecture

  • Interactive Prototyping

  • UI Design

  • Usability and Accessibility

  • Design System

03

User Research

  • UX Audit/ Heuristic Evaluation

  • Competitive Research

  • Usability Test

  • User Interview

  • Questionnaire

  • Persona

  • Journey Map

02

Product Design

  • Mobile App Design (iOS and Android)

  • Desktop App Design (MacOS and Windows PC)

  • Responsive Web Design

  • Vision Pro Design

04

Strategy & Culture

  • Design Strategy

  • Workshop

  • Presentation

  • Communication

  • Develop Culture & Others

  • Leadership

  • AI-Assisted Workflow

My Passions

I am deeply passionate about aging technology, elderly welfare, healthcare, VR/AR/MR, wearable devices, and smart home (IoT) to create accessible services, making people's lives easier and fulfilling. My commitment to these areas is rooted in a desire to enhance the well-being of individuals, particularly the elderly, through the application of cutting-edge technologies. I aim to make a meaningful impact on lives and contribute to the creation of a better, more inclusive future.

© 2025 by YL
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