
Specialist in User Experience, Product Design, User Research and Design System
Hello, I'm Yuan
As a Senior IC Product Designer with 9+ years of experience, I craft scalable, intuitive, and accessible digital experiences guided by psychology, anthropology, and curiosity about human behaviours.
I am particularly drawn to ageing tech and socially impactful products where the connections between human and technology feels meaningful and empowering.
Combining hands-on execution with strategic leadership, I bring an inclusive and thoughtful approach to every design challenge and collaboration.
Working across FinTech, GovTech, B2B SaaS, healthcare, and IoT, I specialise in designing web, mobile, and Design System solutions for highly regulated environments and complex workflows. My work spans discovery, strategy, and delivery, helping teams define direction and scale products effectively.
AI Adoption
My role has expanded to guide how AI is applied in the design process, ensuring quality, enabling effective collaboration, and aligning human insight with stakeholders where technology alone cannot replace. I use AI to accelerate research synthesis, validate design directions, and help shape AI-enabled products. I’m motivated by adopting AI thoughtfully while continuing to craft high-quality design.
Research-led Strategy
With an academic background in anthropology and psychology, I use research-driven and empathetic methods to unveil user behaviours and needs. This foundation informs my collaborative, user-centred approach to product strategy and design decisions.
Key Achievements
I have collaborated with organisations including Apple, PwC, AWS, Nike, and Ford, and delivered client projects for the Cabinet Office, the NHS, UK government departments, and EU institutions, contributing to large-scale digital and public service transformation.
Leadership
Committed to supporting team growth and raising design quality, I see honest, constructive feedback as essential to build trust, maintain standards, and keep teams aligned. Alongside mentorship, I've introduced frameworks and practices that support progression and accountability across the organisation. I also care about establishing process that enhance collaboration efficiency as complexity grows.
PORTFOLIO
WORK EXPERIENCE
May 2024 - Present
Senior Product Designer
Lantern.ai
Lantern.ai is a pioneering UK FinTech startup in private market, creating B2B SaaS tools for tracking investments, unlocking data insights, and accelerating strategic decision-making. I lead end-to-end design to drive consistent design system adoption used by 4 product areas and build web tools which integrate disparate data sources into a unified, real-time system through automated workflows, AI-driven insights, data visualisation, and dashboards to unlock investment strategy. My work spans hands-on execution and strategy works to inform product directions and raise UX quality through user research frameworks, design systems, and mentorship.
#FinTech #AI #SaaS #Product Design #Web Design #Design System #User Research #Accessibility #Regulated System
January 2022 - September 2023
Senior UX Designer
PUBLIC
PUBLIC is a UK GovTech consultancy, transforming public services in the areas of healthcare, climate, defence, and cybersecurity. I led multiple Greenfield and transformative projects, closely working with clients from the Cabinet Office, NHS, UK government, and EU entities, achieving exceptional, accessible outcome in complex operational context and strict regulatory requirements. Besides driving strategic design systems adoption for client projects, I also contributed to the growth of teams and design maturity via introducing resourcing system, design practices and skills frameworks.
#GovTech #Consultancy #UX/UI Design #Design System #User Research #Accessibility #GDS Framework #Regulation
August 2021 - December 2021
UX Researcher
Gravity Sketch
Gravity Sketch is a UK start-up that creates 3D design platforms and modelling software on VR (virtual reality) headsets and non-VR devices. I led cross-platform research through diverse research methodologies to help teams understand user needs to drive product recommendations. Through engaging deeply with the vibrant user communities of Nike, Adidas, and Ford, I worked to improve new technology adoption in the exploratory, early-stage phases.
#3D Design Tool #Virtual Reality (VR) #Metaverse #User Research #VR Design
August 2018 - June 2021
UX Designer
Gamesys
Gamesys is the leading gaming software developer, operating in the UK, USA, Sweden, Spain and Japan. I optimised the UX across the multi-market platforms and gaming experience through design iterations and proactive research activities, leading to higher player satisfaction, enhanced retention rates, and significant revenue growth across markets on a global scale. Building a design system from scratch, I supported to drive branding consistency, localisation, regional regulations, tech limitations, and better ways of working, collaborating closely with the global teams.
#Gaming #Global Platforms #Multi-Market Products #UX Design #User Research #Design System #Mobile App Design #Web Design
December 2016 - March 2018
UX/UI Designer
Promise Technology
I led UX/UI design and user research for the private cloud storage software across iOS, Android, macOS, and Windows App to create intuitive UX meeting OS-specific constraints. Harnessing insights from our client, Apple, I synthesised feedback to guide priority and collaborated with firmware, frontend, backend, and manufacturer to identify constraints and shape a feasible design scope.
#Internet of Things (IoT) #Cloud Storage #UX/UI Design #User Research #iOS #Android #MacOS #Windows
EDUCATION
2013 - 2014
Social and Cultural Anthropology
University College London (UCL)
London, United Kingdom
2009 - 2013
Psychology
National Chengchi University
Taipei, Taiwan
ABOUT ME
Proactive Collaboration
& Open Communication
I like to collaborate with people and dedicate to foster a work environment of inclusivity, empathy, and openness, believing that brings out the best in all of us.
I also consider good UX is to create exceptional UX for my teammates, stakeholders, and clients. Therefore, I greatly value transparent communication, constructive feedback, and focus on identifying the business and technical needs, communicating trade-offs, and aligning goals at the same level as users’. One of these amazing satisfactions I gained is the connections forged with my teammates and stakeholders during our collaboration, in which we build trust, impactful products, and share mindfulness together.
What I can offer
01
UX/UI Design
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Wireframing/ User Flow
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Information Architecture
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Interactive Prototyping
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UI Design
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Usability and Accessibility
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Design System
03
User Research
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UX Audit/ Heuristic Evaluation
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Competitive Research
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Usability Test
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User Interview
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Questionnaire
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Persona
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Journey Map
02
Product Design
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Mobile App Design (iOS and Android)
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Desktop App Design (MacOS and Windows PC)
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Responsive Web Design
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Vision Pro Design
04
Strategy & Culture
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Design Strategy
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Workshop
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Presentation
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Communication
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Develop Culture & Others
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Leadership
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AI-Assisted Workflow
My Passions
I am deeply passionate about aging technology, elderly welfare, healthcare, VR/AR/MR, wearable devices, and smart home (IoT) to create accessible services, making people's lives easier and fulfilling. My commitment to these areas is rooted in a desire to enhance the well-being of individuals, particularly the elderly, through the application of cutting-edge technologies. I aim to make a meaningful impact on lives and contribute to the creation of a better, more inclusive future.





