Specialist in User Experience, UI Design, Product Design & User Research
Augmented Reality (AR) Mapping Service
iOS App Design
My Role
My role was to identify the unique needs of the startup's investors and construct a prototype that could effectively showcase the AR techniques, providing a user-friendly and easy-to-navigate experience tailored for investors rather than an engineer-oriented interface.
About the Product
This innovative product provides users with an interior mapping service, featuring route planning, 360° panoramic views, and augmented reality (AR) tagging capabilities. This technique could be used in a huge shopping mall, event venue, airport. Users can effortlessly locate specific shops, restaurants, and take advantage of those AR commercial advertisements and contents.
01. Design Sprint
Stakeholders Workshop
Facing a tight one-month deadline to optimise and present the prototype to investors, I organised a whole day workshop to identify investor needs, pain points, and collaboratively structure the app with key stakeholders.
Step 1
Understand
I conducted quick stakeholder interviews to comprehend investor needs and pain points, considering the majority of investors were located overseas.
Step 2
Define
Utilised a six-grid storyboard to illustrate scenarios which drove investor interest in the AR service and identified features that would address their problems and align with business goals.
Step 3
Diverge
We brainstormed ideas based on investor requirements and our scope, evaluating feasibility from technical and marketing perspectives, prioritising and scoping these ideas.
Step 4
Decide
We further categorised these prioritised features into eight main app screens, establishing a logical flow. Each group focused on two screens, fostering collaboration to enhance details.
Step 5
Prototyping
Finally, we translated these ideas into low-fidelity mockups, creating a seamless flow. Leveraging Prott, I developed a simple prototype, aligning the app's structure with engineers.
User Flow & Prototyping
Building upon the insights established during the workshop, I crafted detailed wireframes for the development team. Additionally, I presented a UI direction proposal, providing the team with a starting point for further exploration.
02. Revisit
Upon project completion, I actively pursued continuous improvement by enrolling in courses to enhance my skills in VR/AR design. This commitment to growth prompted me to revisit this project.
My primary emphasis was on refining spatial navigation and elevating the quality of 3D content, considering visual, spatial, and audio cues for a more comprehensive user experience.
During this reassessment, I infused a more immersive 3D approach into requirements analysis, solution generation, and idea communication within the VR/AR realm. Below are some of the 3D wireframing examples
